Visual identity for TOKEN: An Exhibition by Aya Tarek, curated by Marwa Ben Halim and produced by B’sarya for Arts.

The identity is a graphic representation of visual overload as a byproduct of hyper-consumerism, with particular attention given to both Japanese and Egyptian marketplace cues as well as signage and promotional printed matter. The use of Wagyu beef as a central figure both within the exhibited artworks and the visual identity is joined by a custom gold-plated knock-off-like monogram as well as a hyper-stylised, hyper-edited portrait of the artist herself, positioning her as a product within her own work.