Coinciding with Hip-Hop’s golden jubilee, SOLE DXB's 11th edition is a testament to the distance the Bronx-born genre has traveled in its 50 years. The visual identity—galvanized by SOLE's foundation of raw self-expression and celebrating diversity–embodies the braggadocious spirit rooted in Hip-Hop as a lifestyle beyond music to culture, style, and community.

Calligraphy done in collaboration with Saad Ghazal (@saad__ghazal)
Motion Design done in collaboration with Studio Lucas Hesse (@_hesselucas)
Arabic Calligraphy Animation: Nada Darwish (@paintywall)
Footage courtesy of @soledxb