The visual identity of “Aridly Abundant,” curated by Faysal Tabbarah, and its accompanying publication "In Plain Sight: Scenes from Aridly Abundant Landscapes,” for the National Pavillion UAE participation at the 18th International Architecture Exhibition of La Biennale Di Venezia.
The visual approach starts by defining the white page as a site of action where various typographic behaviors and construction of organic Arabic letter masses takes form. The typographic masses allude to the stacking of materials observed in the fieldwork at Al Hajar Mountains in the UAE.

Motion Design: Osman Setto
Archival material: Brunno Douat, Seeing Things