The Doria Feminist Fund seeks to create a feminist ecosystem where the new generation of feminist movements in the SWANA region has more access and better funding and resources. Their aim is to develop and sustain their activism to advance the rights, well-being and security of women and marginalized groups.
Inspired by Doria Shafik, an Egyptian feminist who fought for women’s social and political rights - including the right to vote - during the early 1950s, we wanted to formulate a brand that strikes a balance between unapologetic femininity and powerful anger that lives in the digital era and empowers women through money, as a visual ode to fourth-wave feminism.
Client: Doria Feminist Fund
Animation: Ahmed Abdallah