Official naming strategy and visual identity for Cinema Akil in 25Hours. Cocooned in red-lit steel bars and intimate conversations, the branding for Cinema Akil's new branch in the 25hours Hotel One Central augments the spatial experience to envelop guests in a visual and sensory journey. The branding carries over Cinema Akil's flagship Rococo wallpaper to its new venue and beyond. The playful double entendre in the naming strategy announces Cinema Akil’s permanent addition to the hotel grounds and emphasises the space's love of the communal.

3D Visualiser: Kushagra Gupta
Arabic calligraphy done in collaboration with: Ahmed Fahd Space design: Joud Malhas