Kairo Klinik is an outpatient clinic operating all over Egypt with more than 36 branches in prime locations and gradually spreading across the country, aiming to be easily accessible and within reach. With the promise of affordability, inclusivity, accessibility and high quality local medical services, the chain is backed by top-tier German expertise.

Being an instantly recognizable and vernacular flora native to Egypt, the palm tree is inspired by KairoKlinik’s goal of becoming an all-encompassing medical and wellness “oasis” in the midst of the dense urban fabric of greater Cairo. To provide a more flexible and dynamic brand solution, each department of KairoKlinik’s establishment is represented by a different typographic emblem using the palm tree in motion.

Client: Kairo Klinik
Animation: Ahmed Abdallah
2020