Instinct is a publication that studies and explores the nature of the human subject. It’s a close and intimate peek into what makes up the complexity of human nature and its often unhinged essence.
Our approach was to stay true to the rawness of the human anatomy; skin folds and tones, irises, hands and muscles. Design elements were extracted to compliment the neutral and raw skin color palette to reflect the endless potential of the human instinct.
Client: American University in Cairo
Editor-in-chief: Mahmoud El Shabba Photographers: Amplitude Magazine, Anita Austvika, Artyom Kim, Billie, Brandon Hogenboom, Ethan Haddox, Flaunter Com, Frankie Cordoba, Hong Nguyễn, Kevin Laminto, Les Anderson, Linh Ha, Onur Altay Akdas, Ozan Safak, Peinge Nakale, Annie Spratt, Vital Sinkevich, Wei Ding