“Hidden in Plain Sight” is a publication tackling the theme of what is generally obscure, but conversely also apparent. Building on the aforementioned theme, the issue focuses on the human condition and what may hinder human-beings from seeing certain things around them. This edition aims to act as a lens through which these unexplainable things can be discussed and analysed with insight.

The visual direction attempts to capture those themes in the form of motifs that invoke both nature and contemplation, as well as a dialogue between freedom and repression through contrasting and shifting motifs. The approach to typography and layouting draws from philosophy textbook references, as well as abstract cues from natural scenery and consciously hidden content.

Client: American University in Cairo
Editor-in-chief: Arwa Hezzah
2020