40MUSTAQEL 1 is an independent design studio based in Cairo. Founded by Nada Hesham, 40MUSTAQEL 1 is driven by a purpose to add to the ongoing conversation about graphic design taking place in the Arab SWANA region. 1 We have an ongoing pursuit to explore what makes design “Arab” through an attempt to dissect the complexity of the diverse Arab visual languages. 1 Our vision is to catalyze a dialogue between a necessary level of critical view on design versus a more expressive and spontaneous discourse. 1 Our portfolio includes 1 branding and visual identities:
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editorial design:
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art direction:
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1 With an emphasis on method and a collaborative process, we build enduring systems and design solutions with uncompromising creative integrity. 1 Championing the legacy of print as a medium against the backdrop of a culturally fertile Cairo, 40MUSTAQEL produces and sells
with the aim of actively sparking constructive conversations and debates on graphic design and visual culture in the Arab world. 1 Each print is crafted with the purpose of cementing and enriching an ever-growing print design landscape in the SWANA region, with part of the proceeds going to support local creative spaces and initiatives. 1 In an effort to make space for designers and artists as active agents in the socio-political cultural sphere,
operates in pursuit of expanding the envelope of creative industries in the region. 1 A biannual and bilingual paperback print,
sets out to contextualise creative output and amplify more voices in one-sided conversations in a bid to support local narratives in the region. 1 40MUSTAQEL is constantly on the lookout for collaborations that facilitate a space for self expression with individuals such as musicians, artists, craftsmen, writers, calligraphers and socially conscious initiatives.
